Consumer insights for The Coca-Cola Company
Zappi is approved as a global insights vendor for The Coca-Cola Company to optimize end-to-end innovation & advertising
We’ve worked with brands including Coca-Cola, Powerade, Topo Chico, Minute Maid and Simply across multiple operating units after successfully rolling out in the North America team.
Whether you want to understand your customers’ views on sustainability in packaging or get their early feedback on creative campaigns, Zappi’s platform helps to get to the answers you need to make decisions fast.
Approved as a vendor for global access to insights
Global reach to
60+ countries
Average project turnaround time: 17 hours
Use the Zappi platform yourself, get full-service support or both
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How Zappi is helping you around the globe
80+
1000+
16
users at TCCC and its affiliates around the world
Optimized 1,000+ assets
countries tested on
(and counting!)
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The Coca-Cola Company and its affiliate brands can use both custom normative databases and existing category benchmarks built by Pepsi and Dr.Pepper, with the option for full-service configuration and reporting on
an as-needed basis.
Full-cycle innovation testing
across the family of brands – now complete with Activate It, our best-in-class late-stage concept testing solution
Concepts
Packaging
Pricing
Idea screening
Messages
Zappi supports full-cycle,
programmatic innovation testing including:
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Cedric Steele, Director of Global Innovation at Coca-Cola (McDonald’s division) recently joined us on the Inside Insights podcast to reveal what he lives by during the innovation process that helps him innovate in a way that actually moves the needle.
8 quotes to live by straight from Coca-Cola’s director of innovation
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For marketing teams to understand what makes great advertising, it’s important to test at every stage of the development process -
Zappi helps you maximize the ROI on your TV and digital media spend by keeping your customer at the center of all stages of creating advertising assets and campaigns.
You can move fast through the creative testing process without sacrificing depth or quality of responses so you have actionable ways to improve your ads before getting to the expensive production phase. Plus, when you leverage the full end-to-end system, you can iterate with your consumers every step of the way to boost your campaign’s overall potential.
starts with pre-launch, iterative creative testing
Building great advertising
See the magic
We work with creators who do great things.
Click below to discover their stories.
How Wendy's found success
in a busy time
How PepsiCo makes winning Super Bowl ads time and again
Walkers launches Wotsits giants to huge success
Mars Petcare's agile
innovation process
Make every ad better than the last one
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READ STORY
READ STORY
READ STORY
READ STORY
Make your ads stronger from ideation to creation by listening to your audience at every stage of ad development.
Find your solution:
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Find the best innovation idea in the bunch and—with ongoing testing—make it something they can’t live without.
Learn to build your brand with digital campaigns. Use feedback and behavioral data from ads researched in a social media environment.
Advertising
Product innovation
Digital campaigns
Advertising
Innovation
Platform
How Zappi is helping The Coca-Cola Company make ads & products people love
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* I understand the information will be securely stored by Zappi and used by Zappi to keep me informed about Zappi's products, news, and future developments in market research. You can opt-out of these communications at any time either by using the link in the emails sent to you or by contacting us directly at data-privacy@zappistore.com.
Let's talk
Request a personalized call:
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Consumer insights for The Coca-Cola Company
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CHECK IT OUT
Mars Petcare's agile
innovation process
READ STORY
We work with creators who do great things.
Click below to discover their stories.
See the magic
READ STORY
How Wendy's found success
in a busy time
READ STORY
How PepsiCo makes winning Super Bowl ads time and again
READ STORY
Walkers launches Wotsits giants to huge success
Make your ads stronger from ideation to creation by listening to your audience at every stage of ad development.
Find the best innovation idea in the bunch and—with ongoing testing—make it something they can’t live without.
Predict real-world outcomes.
Use our robust methodology and data to make sure you’re not wasting your media dollars.
Advertising
Product innovation
Digital campaigns
Make every ad better than the last one
Find your solution:
LET'S CHAT
* I understand the information will be securely stored by Zappi and used by Zappi to keep me informed about Zappi's products, news, and future developments in market research. You can opt-out of these communications at any time either by using the link in the emails sent to you or by contacting us directly at data-privacy@zappistore.com.
Let's chat
Request a personalized call:
LET'S CHAT
LET'S CHAT
LET'S CHAT
LET'S CHAT