Consumer insights for The Coca-Cola Company
✓ Approved as a vendor for global access to insights
✓ Global reach to
60+ countries
✓ Average project turnaround time: 17 hours
✓ Use the Zappi platform yourself, get full-service support or both
Zappi is approved as a global insights vendor for The Coca-Cola Company to optimize end-to-end innovation & advertising
We’ve worked with brands including Coca-Cola, Powerade, Topo Chico, Minute Maid and Simply across multiple operating units after successfully rolling out in the North America team.
Whether you want to understand your customers’ views on sustainability in packaging or get their early feedback on creative campaigns, Zappi’s platform helps to get to the answers you need to make decisions fast.
How Zappi is helping you around the globe
Full-cycle innovation testing
across the family of brands – now complete with Activate It, our best-in-class late-stage concept testing solution
The Coca-Cola Company and its affiliate brands can use both custom normative databases and existing category benchmarks built by Pepsi and Dr.Pepper, with the option for full-service configuration and reporting on an as-needed basis.
Zappi supports full-cycle,
programmatic innovation testing including:
Concepts
Packaging
Pricing
Idea screening
Messages
8 quotes to live by straight from Coca-Cola’s director of innovation
Cedric Steele, Director of Global Innovation at Coca-Cola (McDonald’s division) recently joined us on the Inside Insights podcast to reveal what he lives by during the innovation process that helps him innovate in a way that actually moves the needle.
Building great advertising
starts with pre-launch, iterative creative testing
For marketing teams to understand what makes great advertising, it’s important to test at every stage of the development process -
Zappi helps you maximize the ROI on your TV and digital media spend by keeping your customer at the center of all stages of creating advertising assets and campaigns.
You can move fast through the creative testing process without sacrificing depth or quality of responses so you have actionable ways to improve your ads before getting to the expensive production phase. Plus, when you leverage the full end-to-end system, you can iterate with your consumers every step of the way to boost your campaign’s overall potential.
See the magic
We work with creators who do great things.
Click below to discover their stories.
Find your solution:
Make your ads stronger from ideation to creation by listening to your audience at every stage of ad development.
Find the best innovation idea in the bunch and—with ongoing testing—make it something they can’t live without.
Learn to build your brand with digital campaigns. Use feedback and behavioral data from ads researched in a social media environment.
Get in touch
Schedule a personalized call to meet your Zappi Account Manager and discuss how we can help you create ads and products people love!
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