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Advertising

Innovation

Platform

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super (bowl) ads people love

See your product innovations and advertising ideas through your consumers’ eyes with the leading consumer insights platform.

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Zappi already works for

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We work with creators who make great ads.

Discover their stories.

This Cheetos ad was a hit during the Super Bowl and won big at Cannes. Find out how consumer insights helped the team pick the right storylines audiences loved.

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SoFi achieved a 20% overall increase in advertising effectiveness in a short time. How did they do it? Rapid experimentation enabled by consumer insights.

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Since partnering with Zappi, we have seen our creative effectiveness improve by almost a third across all our advertising. This equates to PepsiCo gaining hundreds of millions in value from greater creative effectiveness this year!


Stephan Gans

Chief Consumer Insights and Analytics Officer

Make every ad

better than the last one

Inspire

Create a culture of learning & consumer understanding. See how your audience reacts to different ideas, so you can learn from the best ones.

Optimize

Make your campaigns more effective. Get fast, actionable consumer feedback and optimize your creative from idea through execution.

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Validate

Predict real-world outcomes. Use our robust methodology and data to make sure you’re not wasting your media dollars.

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