Consumer insights for The Coca-Cola Company
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Average project turnaround time: 17 hours
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We work with creators who do great things.
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This Cheetos ad was a hit during the Super Bowl and won big at Cannes. Find out how consumer insights helped the team pick the right storylines audiences loved.
SoFi achieved a 20% overall increase in advertising effectiveness in a short time. How did they do it? Rapid experimentation enabled by consumer insights.
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Stephan Gans
Chief Consumer Insights and Analytics Officer
Since partnering with Zappi,
we have seen our creative effectiveness improve by almost a third across all our advertising. This equates to PepsiCo gaining hundreds of millions in value from greater creative effectiveness this year!
Hear from Stephan about PepsiCo's success
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Create
super (bowl) ads
people love
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Zappi already
works for
READ STORY
READ STORY
Stephan Gans
Chief Consumer Insights and Analytics Officer
Since partnering with Zappi,
we have seen our creative effectiveness improve by almost a third across all our advertising. This equates to PepsiCo gaining hundreds of millions in value from greater creative effectiveness this year!
* I understand the information will be securely stored by Zappi and used by Zappi to keep me informed about Zappi's products, news, and future developments in market research. You can opt-out of these communications at any time either by using the link in the emails sent to you or by contacting us directly at data-privacy@zappistore.com.
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Platform
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