* I understand the information will be securely stored by Zappi and used by Zappi to keep me informed about Zappi's products, news, and future developments in market research. You can opt-out of these communications at any time either by using the link in the emails sent to you or by contacting us directly at data-privacy@zappistore.com.
Advertising
Innovation
Platform
LET'S CHAT
Consumer values and behaviors can change quickly due to historical inflation rates, cost-of-living crisis, and bigger-than-ever expectations of brands. To stay relevant, brands need to involve consumers in the creative process and use their feedback early to optimize their work. This collaborative and iterative approach is more effective and cost-efficient than making changes later in the process.
Join Zappi to explore the art and science of creative effectiveness and learn how to harness consumer feedback to build true advocates in the evolving advertising landscape.
MAD//Fest 2023
ZAPPI AT CANNES
The CMO's guide to creating ads people love
INSPIRE
DEVELOP
SUCCEED
Debunking the myth
of the creative genius:
Why your consumers should be your best creatives
London calling
RSVP
Speakers:
Performance Marketing World Panel
Location:
Elaine Rodrigo,
Chief Insights and Analytics Officer at Reckitt
Yvonne O'Brien,
Chief Marketing Officer at Zappi
XXXX
Wednesday, June 21
12:30 - 2:30pm
Time:
Get inspired before you go
5 elements to electrifying advertising
BLOG
READ NOW
C.R.E.A.T.E. better advertising with consumer insights
BLOG
READ NOW
Have fun catching ducks and getting your caricature done to win amazing prizes
RSVP
Meet us at our carnival theme picnic table at T58!
4-6 July 2023
Old Truman Brewery, London
A couple of ways to catch up with Zappi
The state of creative effectiveness in 2023
BLOG
READ NOW
Speakers:
Lucie Taylor - VP Marketing at Zappi
Tracey Neis - Sr. Director, Insights &
Analytics UK & International at PepsiCo
Tuesday 4 July 2023, 12:45 PM
Time:
Brand Innovation stage
Location:
RSVP
RSVP
* I understand the information will be securely stored by Zappi and used by Zappi to keep me informed about Zappi's products, news, and future developments in market research. You can opt-out of these communications at any time either by using the link in the emails sent to you or by contacting us directly at data-privacy@zappistore.com.
Get inspired before you go
RSVP
Come meet the team at MAD//Fest
Come meet the team at MAD//Fest
Couldn't make it? Here’s some content
to help you create better advertising.
MAD//Fest is the UK's largest marketing, advertising and technology festival.
At this year's festival, we celebrated creativity in advertising, learned from each other and came away feeling inspired and motivated with new ideas.
4-6 July 2023
Old Truman Brewery, London
A couple of ways to catch up with Zappi
