The AI revolution isn’t coming; it’s already here. And its impact on market research is no exception. With swaths of new tools, researchers need to rethink their hierarchy of needs and ways for working to stay one step ahead. In this talk, Julio Franco, Chief Customer Officer of Zappi, will discuss the new skill set researchers need to thrive and master our new robot colleagues.
Julio will compare the “old way” of doing research with the
“new way” with AI at the forefront and provide a tactical guide through which researchers can understand how to incorporate AI into their workflow, today!
Are you ready
for Quirks NY?
The CMO's guide to creating ads people love
INSPIRE
DEVELOP
SUCCEED
AI and the
new researcher
hierarchy of needs
Speakers:
Performance Marketing World Panel
Location:
Elaine Rodrigo,
Chief Insights and Analytics Officer at Reckitt
Yvonne O'Brien,
Chief Marketing Officer at Zappi
XXXX
Wednesday, June 21
12:30 - 2:30pm
Time:
Get inspired before you go
Digitize or die: Thriving in the future of market research
BLOG
READ NOW
Welcome to the connected era
BLOG
READ NOW
Meet us at booth 514!
19-20 July 2023
Javits Center, New York
The future role of consumer insights:
How to lead your team to success
BLOG
READ NOW
Speaker:
Julio Franco - Chief Customer Officer, Zappi
Wednesday, July 19
9:00 - 9:30 AM
Time:
Room 1, Javits Center, New York
Location:
RSVP
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* I understand the information will be securely stored by Zappi and used by Zappi to keep me informed about Zappi's products, news, and future developments in market research. You can opt-out of these communications at any time either by using the link in the emails sent to you or by contacting us directly at data-privacy@zappistore.com.
Get inspired before you go
Meet the Quirks NY team
4-6 July 2023
Old Truman Brewery, London
Drop by and grab a sweet treat on us - alcoholic lollies await to delight your taste buds!
* I understand the information will be securely stored by Zappi and used by Zappi to keep me informed about Zappi's products, news, and future developments in market research. You can opt-out of these communications at any time either by using the link in the emails sent to you or by contacting us directly at data-privacy@zappistore.com.
Get in touch
Meet the Quirks NY team
Get inspired before you go
The future role of consumer insights:
How to lead your team to success
BLOG
READ NOW
Digitize or die: Thriving in the future of market research
BLOG
READ NOW
Welcome to the connected era
BLOG
READ NOW
Meet us at booth 514!
Drop by and grab a sweet treat on us - alcoholic lollies await to delight your taste buds!
RSVP
RSVP
The AI revolution isn’t coming; it’s already here. And its impact on market research is no exception. With swaths of new tools, researchers need to rethink their hierarchy of needs and ways for working to stay one step ahead. In this talk, Julio Franco, Chief Customer Officer of Zappi, will discuss the new skill set researchers need to thrive and master our new robot colleagues.
Julio will compare the “old way” of doing research with the “new way” with AI at the forefront and provide a tactical guide through which researchers can understand how to incorporate AI into their workflow, today!
Speaker:
Julio Franco - Chief Customer Officer, Zappi
Room 1, Javits Center, New York
Location:
Wednesday, July 19
9:00 - 9:30 AM
Time:
AI and the
new researcher
hierarchy of needs
19-20 July 2023
Javits Center, New York
Couldn't make it? Here’s some content
to help you create better advertising.
We were in New York with our leaders
in the insights and market research field.
Together we learned from each other
and walked away from the week feeling
inspired and motivated with new ideas.
Our takeaways from Quirks NY
Advertising
Innovation
Platform
LET'S CHAT
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Many of us have a mental image of a lone creative genius with a flash of inspiration who comes up with world-changing ideas. But that's a myth. The best creative is fueled by consumer understanding.
Speakers:
Ryan Barry - Zappi, Stephan Gans - PepsiCo,
Laura Jones - Instacart
Ad Age Editor - John Dioso
Moderator:
NBCU’s Cannes venue
Location:
Tuesday, June 20, 3:00 - 3:30pm
Time:
Killing the myth of
the creative genius: Harnessing the power of consumer feedback
