The Kansas City Chiefs emerged victorious from this year's big game. But we all know that the ads are just as important, right? (at least 71% of consumers told us so!). So to the important question! Which brands won the Super Bowl?

Well, it's consumer opinion which matters most, so we found out what they – nearly 10,000 of them! – thought using the leading consumer insights platform at Zappi.

Keep scrolling to learn more about the top 10 best ads from this year’s big game.