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Most loved ads from this year's Super Bowl

The Kansas City Chiefs emerged victorious from this year's big game. But we all know that the ads are just as important, right? (at least 71% of consumers told us so!). So to the important question! Which brands won the Super Bowl?

Well, it's consumer opinion which matters most, so we found out what they – nearly 10,000 of them! – thought using the leading consumer insights platform at Zappi.

Keep scrolling to learn more about the top 10 best ads from this year’s big game.

#1. Forever

Overall appeal

How we calculate Overall Appeal

#2. Disney 100 Special Look

Overall appeal

How we calculate Overall Appeal

#3. Saving Sawyer

Overall appeal

How we calculate Overall Appeal

#4. Fixed on Pixel

Overall appeal

How we calculate Overall Appeal

#5. Be Childlike

Overall appeal

How we calculate Overall Appeal

#6. Bass Pro Shops & Cabela’s

Overall appeal

How we calculate Overall Appeal

#7. Breaking Bad

Overall appeal

How we calculate Overall Appeal

#8. Skechers x Snoop Dog

Overall appeal

How we calculate Overall Appeal

#9. Electric Boogie

Overall appeal

How we calculate Overall Appeal

#10. New year. New neighbor

Overall appeal

How we calculate Overall Appeal

Learn more about how to win the Super Bowl

CUSTOMER STORY

How PepsiCo creates a winning Super Bowl ad every year

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Super Bowl:

The ads that scored major points this year

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