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Pernod Ricard proves it’s possible to democratize insights
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AI and the new researcher hierarchy of needs
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* I understand the information will be securely stored by Zappi and used by Zappi to keep me informed about Zappi's products, news, and future developments in market research. You can opt-out of these communications at any time either by using the link in the emails sent to you or by contacting us directly at data-privacy@zappistore.com.
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AI and the new researcher hierarchy of needs
READ NOW
The future role of consumer insights:
How to lead your team to success
READ NOW
BLOG
Meet us at
booth 514!
CEO
View Steve's
Linkedin
Steve Phillips
Zappi named "Best Marketing Insights Platform" in 2023 MarTech Breakthrough Awards
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Nic Umana
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Global Agile Innovation Human Intelligence Director
View Nic's
Linkedin
Tony Costella
Nic Umana
Christian Niederauer
View Hannah's Linkedin
Chris Lindsley
Hover to find out more about the panel!
Glenn Fleischman
Zappi named "Best Marketing Insights Platform" in 2023 MarTech Breakthrough Awards
The short vs. long-term tension
1.
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Budget pressures and a need for short-term sales are pushing more short-term activations, but no one wants to lose sight of creativity and long-term brand growth. The tension between creativity and efficiency is high.
AI is here
to stay
2.
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AI is (obviously) at the top of everyone's minds, but there's no clear playbook yet. It's all about experimentation. Most marketers see it as a massive productivity and creativity enabler.
The need for diversity has never been greater
3.
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AI presents an even greater imperative for us to use and deliver representative data.
AI pulls from existing information and if that information isn't representative, it will only
set us back further in our diversity and inclusion efforts.
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Our top takeaways
Get your invite now!
JOIN US
LET'S CHAT
You just missed out on our first Breakfast Club!
We started the year at London's The Bailey with insights leaders sharing how they were shaking things up with AI.
If you couldn't make it, read our key takeaways below, and don't forget to sign up to join the list for our next Breakfast Club later this year!
Can’t make it? We can still chat
The
reakfa t
lub
These leaders discussed how AI is changing insights in advertising and product innovation, they addressed concerns and governance while exploring how the future role of insights professionals will evolve.
AI reshaping
future insights
RSVP
Speakers:
Nic Umana, MARS
Tony Costella, Heineken
Christian Niederauer, Colgate-Palmolive
The Bailey, 16 Old Bailey, London, EC4M 7EG
Location:
Tuesday, February 6
Date:
Moderator:
Steve Phillips, Zappi
Global Agile Innovation Human Intelligence Director
Hover over to find out more!
Global Consumer
& Market Insights
Global Head
of Insights
Global Insights & Analytics Sr Director, Insights Centre of Excellence
Steve Phillips
CEO
Nic Umana
READ NOW
Global Agile Innovation Human Intelligence Director
Tony Costella
Global Consumer
& Market Insights
View Tony's
Linkedin
Christian Niederauer
Global Head
of Insights
View Christian's
Linkedin
Chris Lindsley
Global Insights & Analytics Sr Director, Insights Centre of Excellence
View Chris'
Linkedin
The brands that joined us
23-25 October,
Gaylord Rockies Resort
& Convention Aurora, CO
Meet with our insights leaders and learn to set your ideas up for success and launch better ads and products.
MEET THE TEAM
Meet us at booth 325!
CEO
Global Agile Innovation Human Intelligence Director
Global Consumer
& Market Insights
Global Head
of Insights
Christian Niederauer
Global Head
of Insights
Tony Costella
Global Consumer
& Market Insights
View Christian's Linkedin
Nic Umana
Global Agile Innovation Human Intelligence Director
View Tony's Linkedin
Steve Phillips
CEO
View Nic's Linkedin
Join the list for the next one!
SIGN ME UP!
KEY TAKEAWAYS
Join the list for the next one!
Meet the team
KEY TAKEAWAYS