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Are you ready for Groceryshop 2023?
Learn more and get inspired
Pernod Ricard proves it’s possible to democratize insights
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The future role of consumer insights: How to lead
your team
to success
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Our Zappi reps at TMRE
23-25 October,
Gaylord Rockies Resort
& Convention Aurora, CO
AI and the new researcher hierarchy of needs
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* I understand the information will be securely stored by Zappi and used by Zappi to keep me informed about Zappi's products, news, and future developments in market research. You can opt-out of these communications at any time either by using the link in the emails sent to you or by contacting us directly at data-privacy@zappistore.com.
Get inspired before you go
Want to hear more?
Get in touch
Get in touch
4-6 July 2023
Old Truman Brewery, London
Another year at TMRE where we left feeling inspired. Here are some of our key learnings from our session with Clorox.
Check out our
learnings!
Zappi at
TMRE 2023
MEET THE TEAM
MEET THE TEAM
Advertising
Innovation
Platform
LET'S CHAT
MEET THE TEAM
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AI and the new researcher hierarchy of needs
READ NOW
The future role of consumer insights:
How to lead your team to success
READ NOW
BLOG
Can’t make it? We can still chat
Meet with our insights leaders and learn to set your ideas up for success and launch better ads and products.
MEET THE TEAM
Meet us at
booth 514!
SVP, Global Enterprise Customers
View Karen's Linkedin
Karen Sharp
Karen Sharp
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Zappi named "Best Marketing Insights Platform" in 2023 MarTech Breakthrough Awards
LEARN MORE
Glenn Fleischman
READ NOW
EVP Sales
View Glenn's Linkedin
Glenn Fleischman
President
View Ryan's Linkedin
Ryan
Barry
Mark Resnick
Vice President of Sales
View Mark's Linkedin
Mark Resnick
Ryan
Barry
READ NOW
Principal Research Consultant
View Ben's Linkedin
Ben Piper
Chuck Rodriguez
Senior Principal Research Consultant
View Chuck's Linkedin
Chuck Rodriguez
Rob
Jager
Director of Growth Marketing
View Elana's Linkedin
Elana Heffley
Hannah Roberts
Customer Success Manager
View Hannah's Linkedin
Hannah Roberts
Ben
Piper
Hover to find out more
Karen Sharp
Glenn Fleischman
Ryan
Barry
Mark Resnick
Hannah Roberts
Ben
Piper
Chuck Rodriguez
Rob
Jager
Meet us at booth 325!
Zappi named "Best Marketing Insights Platform" in 2023 MarTech Breakthrough Awards
Rob
Jager
SVP, Growth
View Rob's Linkedin
Rob
Jager
Elana Heffley
Director of Growth Marketing
View Elana's Linkedin
Elana Heffley
The short vs. long-term tension
1.
READ NOW
READ NOW
Budget pressures and a need for short-term sales are pushing more short-term activations, but no one wants to lose sight of creativity and long-term brand growth. The tension between creativity and efficiency is high.
AI is here
to stay
2.
READ NOW
READ NOW
AI is (obviously) at the top of everyone's minds, but there's no clear playbook yet. It's all about experimentation. Most marketers see it as a massive productivity and creativity enabler.
The need for diversity has never been greater
3.
READ NOW
READ NOW
AI presents an even greater imperative for us to use and deliver representative data.
AI pulls from existing information and if that information isn't representative, it will only
set us back further in our diversity and inclusion efforts.
Hover to find out more
Our top takeaways
The short vs. long-term tension
1.
READ NOW
READ NOW
Budget pressures and a need for short-term sales are pushing more short-term activations, but no one wants to lose sight of creativity and long-term brand growth. The tension between creativity and efficiency is high.
AI is here
to stay
2.
READ NOW
READ NOW
AI is (obviously) at the top of everyone's minds, but there's no clear playbook yet. It's all about experimentation. Most marketers see it as a massive productivity and creativity enabler.
The need for diversity has never been greater
3.
READ NOW
READ NOW
AI presents an even greater imperative for us to use and deliver representative data.
AI pulls from existing information and if that information isn't representative, it will only set us back further in our diversity and inclusion efforts.
Tap to find out more
Our top takeaways
Zappi at
TMRE 2023
People
READ NOW
Process
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Technology
READ NOW
Your tech ecosystem holds tremendous value as teams have to simultaneously sponsor change management while maintaining their daily operations, making it essential to have the right people in your corner.
Learnings from our session
The most successful brands excel in three key areas - people, process, and technology of the insights function:
Encourage teams to embrace experimentation & fail fast.
Establish a clear framework for teams to access consumer data, ensuring timely feedback for every campaign.
Have the necessary ecosystem and tools in place to move fast and connect data.
Your tech ecosystem holds tremendous value as teams have to simultaneously sponsor change management while maintaining their daily operations, making it essential to have the right people in your corner.
The most successful brands excel in three key areas - people, process, and technology of the insights function:
Want to hear what we can do for you?
Oksana Sobol
Ben Jordan
Associate Director,
Insights Capabilities,
The Clorox Company
Karen Sharp
Insights Lead,
The Clorox Company
VP, Global Enterprise Customers,
Zappi
Boosting advertising ROI at :
From validation to value-add
LET'S CHAT
Want to hear what we can do for you?